2016 SEO CERTIFICATION SYLLABUS

Week 1

In-Class Discussion:

– Mitch’s background – Overview of course – Why is SEO important? – Pick our projects – In-depth Persona research process

Coursework (Due Following Week):

SEO 101

Homework (Due Following Week):

Research and evaluate the market. Gather as much information as possible.


Week 2

In-Class Discussion:

No Meeting

Coursework (Due Following Week):

Marketing Lifehacks

Homework (Due Following Week):

Give your best shot at top personas (max of 3) and top anti-personas (max of 3).


Week 3

In-Class Discussion:

– Evaluate personas and come to a consensus – In-depth KW research process – Map out initial content model – Intro to ACE – Intro to Architecture

Coursework (Due Following Week):

First Half of Architecture

Homework (Due Following Week):

KW research for your topic. Submit by the following week for feedback.


Week 4

In-Class Discussion:

No Meeting

Coursework (Due Following Week):

Second half of Architecture

Homework (Due Following Week):

Write 1,000 words on your topic.


Week 5

In-Class Discussion:

– Review everyone’s content with the group – Publish if possible – Review of Architecture – Intro to Content

Coursework (Due Following Week):

First half of Content

Homework (Due Following Week):

Publish content on site if possible. Review project site’s architecture and make at least 3 recommendations for changes.


Week 6

In-Class Discussion:

No Meeting

Coursework (Due Following Week):

Second half of Content

Homework (Due Following Week):

Review your own content, as well as one other person’s. Make at least 3 recommendations for changes in each.


Week 7

In-Class Discussion:

– Review recommendations for architecture and content – Review of Content – Intro to Endorsements

Coursework (Due Following Week):

First half of Endorsements

Homework (Due Following Week):

Review and publish finalized recommendations for your content.


Week 8

In-Class Discussion:

No Meeting

Coursework (Due Following Week):

Second half of Endorsements

Homework (Due Following Week):

Review project site’s link profile and highlight 3-5 of the best links as well as 3-5 of the worst links.


Week 9

In-Class Discussion:

– Review of Endorsements – Review link evaluations

Coursework (Due Following Week):

Google Analytics 101

Homework (Due Following Week):

Send 5 notes to related publications to get published, comment on 3 Quora posts, and comment on 3 relevant forum posts.


Week 1

0

In-Class Discussion:

No Meeting

Coursework (Due Following Week):

None

Homework (Due Following Week):

Dive into Google Analytics and Google Webmaster Tools first-hand. Try to find at least 3 interesting insights.


Week 1

1

In-Class Discussion:

– Review Google Analytics – Review Google Webmaster Tools – Review other advanced topics like troubleshooting problems, social media, SEO for different verticals, additional resources to follow, etc. – Final Exam – Certifications Presented

Coursework (Due Following Week):

None

Homework (Due Following Week):

None